Search Engine Optimization is important to keep you high on search engine rankings, which result in more viewers and potential connections when they find you on the first page of search engines. With millions of people using Google every day, there’s a huge chance of thousands of these searches being related to your industry.
You can hire SEO experts from the Gold Coast branch or do it yourself, but either way, you’ll need to learn how to begin strategizing for a better ranking. With the trends changing every few months or years, it’s time to learn about the top five on-page SEO tips for fast ranking in 2019!
What Is On-Page SEO?
If you’re wondering about what on-page is all about, it actually refers to optimizing your CONTENT for target keywords in individual posts. So we’re talking about the articles you post on your website, not just the information in it, but the proper headings, keywords, and other various factors which make your post SEO-friendly and interesting to read.
On-page SEO optimization isn’t only a huge plus, it’s a necessity if you want to increase your ranking. Search engines would look into different factors to rank your webpage based on specific keywords. Because of this, you have to help search engines discover your target keyword from your post, making it relatable and identifiable to readers who use the search engine.
Now that you’re familiar with on-page SEO and its importance, what can you do to rank higher through it? Here are the top five tips to follow:
Picking Good Keywords
The first step to getting good content while making it easy for search engines to find is picking a good keyword. Without a proper keyword, search bots won’t be able to identify the gist of your content, lessening your chance of ranking from that particular keyword searched by its users.
To pick out a good keyword, follow these steps:
- Find ideas and topics you want to share about related to your industry or niche
- Using the Google Keyword Planner or other relevant keyword tools, place that idea or planned keyword
- Google keywords you selected, checking the website of the site which ranks first on that particular keyword
- Paste this URL on your tools and see the list of keywords your competitors rank on
Besides doing that, you can check out Reddit, Quora, or Google-related searches for keyword ideas.
Write Amazing and SEO-Friendly Content
Once you’ve already picked out a few good and searchable keywords, the next step is to create the amazing content that also has the proper headings and titles. Your content shouldn’t just be filled with fluff, but it should cover your specific topic in depth and give value to the readers, answering questions and giving them something to learn from. With that being said, I recommend that you create content over 2,000 words, which has been known to rank better compared to shorter posts.
To write the comprehensive content, ensure that you have the proper structure for your posts, filling in each section with useful information without the fluff. Remember to add the heading hierarchy (H1, H2, H3, etc) to make it easy to read. After this, optimize your title and description, as well as have the short and descriptive URLs.
Add Images and Link Better With Sharing Options
In a fast-paced world where people want visuals while they read, it’s important that you add media such as audio, images, or videos. This will help your reader learn from such visuals and also increase the time spent on the website, which is important for SEO. I recommend that you do videos, which you can actually link out from YouTube!
Besides this, add links to your previous posts as well as other authoritative websites, which makes your content trustable and can also help with your SEO. After that, add a call-to-action with share buttons and comment sections your readers can utilize after reading. It helps spread out the word about your website and give you more engagement.
Adding backlinks to your articles can also help so encourage this by reaching out to fellow websites and bloggers to link out your article!
Optimizing Your Entire Website
Besides your content, you have to ensure that the webpage itself is loading properly to make a user experience better, having them stay for the content. So follow these steps to optimize your website and its pages:
- Use small image sizes and compress them to make it easier to load. The same goes for other types of media you plan to use
- Your layout should be mobile-friendly and easy to read regardless of what gadgets people use
Continue Updating and Optimizing Your Old Posts
You don’t just stop after posting your content. Make sure that you analyze its performance and see what you need to improve on in the future posts. If you do find mistakes or things to improve on with your content, update it to make future readers enjoy!
Furthermore, keep all your content fresh and visitable regardless of how long it’s been since you posted it. You can do this by updating your posts with new information and optimizing it according to different trends today.
Wrapping It Up
On-page SEO is just as important as the technical things behind your website. As long as you continue strategizing and keep up with the various trends and updates from Google, you’ll be able to work your way up and rank even higher. It can take time, but the effort and time spent will be worth it to reach your goals.
I hope that this article on the top five on-page SEO tips for fast ranking in 2019 helped you out. So don’t wait any longer and start following any of these tips now!
If you have any questions or want to share your tips and experiences on on-page SEO, then comment below. Your thoughts are much appreciated!