If you are thinking of creating a web page, a blog or both, you must have studied several known options. There are applications like Wix or Jimdo which very easy to use but also very limited. In principle, they are free but if you want more advanced options, you will have to scratch your pocket.
On the other hand, you can hire a programmer that makes you a beautiful website but it’s difficult to manage the website by yourself. In this case, you will be tied to that person. You will depend on him to upload contents or change the appearance of your website.
The best option is the CMS. These programs are installed on a server and allow you to create, modify and insert content on any website. There are many CMS in the market and one of the most popular is WordPress. WordPress is the best blogging and website design platform you can find in the market. It allows you to structure contents, have attractive designs, program your publications, integrate social buttons to share your content, integrates subscription forms to your mailing list and many more. There are many advantages that this platform offers and we mentioned a few in this article:
1. WordPress websites are fully responsive
It could not be otherwise because there are thousands of themes that are designed to be responsive. A very good percentage of online searches are done using mobile devices and as a result, your website must be responsive. Another thing that WordPress has incorporated and that serves to improve the positioning is the AMP pages. These are pages that are read differently on a mobile phone and on a desktop computer. This makes the pages load much faster and are liked by Internet users.
WordPress adapts your design to all types of screens and devices. Nowadays, we are increasingly navigating from mobile devices such as smartphones or tablets. It is essential that your website works correctly on all devices. Do not lose readers or clients simply because your website does not work on a mobile device. Do not forget to contact top web development companies for your web development projects.
2. An easy-to-use content manager
Installing a WordPress web page is relatively simple although if you are a newbie, you will have to resort to many tutorials or help forums. Once installed and have become accustomed to this content manager, it is easy to upload your posts or your products. You can perform different tasks in minutes. It is true that using this technology will not depend on any computer.
WordPress websites are optimized for positioning of search engines. But, do not make mistakes, being oriented to positioning does not mean that you do not have to work on it. You will have to look for the best keywords and of course, to put titles, headings and to elaborate meta descriptions. Ensure that you meet with top web development companies for your web development projects.
Having the Yoast plugin at your disposal is one of the many benefits that you stand to gain when using this CMS. This plugin will analyze your posts and inform you if they are well optimized for Google to take them into account. This is beneficial but the positioning depends on you, although WordPress is technically prepared for it. Google constantly changes its algorithms and what makes you appear on the front page today might not work tomorrow.
Another great advantage is that you can insert hundreds of plugins and get hundreds of features that can advance your project. The negative side is that using too many plugins can affect the speed of your website and Google doesn’t like such.
3. You own your WordPress website
Your website or your online store belongs to you. You are not in the hands of platforms with closed codes. This gives you some freedom but it is also true that you have to move at the same pace with the updates. Website creation platforms are always updating and improving their services and in many of them, you can have support via telephone. Contact top web development companies for your web development projects.
4. WordPress websites are attractive and customizable
As previously stated, hundreds of templates are available and you can choose anyone that you want for your website. These templates are regarded to as ‘themes’ and you can customize them to your liking, thanks to its open source. The best thing about this option is that you do not need computer skills or programming languages to make a basic website that works.
5. WordPress is an open source
WordPress is free and thousands of programmers and developers have made it a great platform. Moreover, this platform is constantly growing and its updates are continuously adopting the best technology.
These developers work every day to improve this code. With this system, you can do whatever you want even though it is true that you will have to choose a template to start. There are thousands of free templates but at the same time, the templates with the best performances have a cost that ranges between 90 and 130 dollars.
If you opt for an online store, you will have to do it with Woocommerce which is the WordPress variant for e-commerce. Ensure that you meet with top web development companies for your web development projects.