SEO is not new to this world and almost everyone knows how effective it can be. The Benefit of good SEO content is not hidden to any business and therefore almost every next successful business wishes to use content marketing for improving their SEO. So, if you are also one among those millions who are looking forward to enhancing your content marketing strategy for better ROI, then it’s time to think on how you can do the same without any hassle.
As an experienced writer, I realized in the early phase of my writing career that a nicely written content gets good ranking only when it is optimized properly. It drives relevant traffic and benefits the business to a great extent.
This piece of article will tell you about;
9 Best Picked Tips for Creating Effective SEO Content In 2019.
Write Right, for the Right Audience with help of targeted keywords.
Writing right content is not enough, it will create right impact only when it is written for the right audience and only if you have optimized that content with help of targeted keywords.
Targeted keywords are nothing but specific phrases and keywords for which your target audience is searching frequently. Having these targeted keywords in your content can give the content greater visibility because when the audience will enter those keywords in any search engine, your content will pop up at the first place.
You need to think of following questions for this step:
- Find out your audience segments
- What information they are looking for?
- Why they seek that information?
- Most widely or frequently used keywords for searching that information.
These steps may take some time, but they are totally worth knowing before you get into SEO content creation. Once you know answers of all, use those targeted keywords in further steps.
Readability of your content should be good.
Do you know, every second, billions of websites and web pages are being reviewed and evaluated through the search engine ranking algorithm. These algorithms tend to analyse simple language structures and hence it is important to maintain the readability of your content.
How to maintain good readability of your content?
- Write short and crisp headings
- Don’t miss to write sub-headings
- Use bullet points
- Maintain a good text format.
- Organize your thoughts properly
- Simple language structure
- Write simple words
- Short sentences are a must.
- Short paragraphs.
These were some of the best practices for keeping your content’s readability high and your website design look impressive.
Eye-catchy graphics and images
A well-written SEO content should be supported by well-created graphics. Attractive graphics tend to attract users more than plain content without any graphics.
Want to know why?
Because the human brain tends to remember images more than the wordy sentences.
Images are undoubtedly easier to remember. Isn’t it? This becomes true for social networking websites and other social media platforms.
So, avoid posting your content’s title with just a link to your blog or website. Instead, post an eye-catchy image to grab your user’s attention.
Include numbers, statistics and other facts.
Statistics, number or other related facts always attract people’s attention. You can easily impress your audience by using interesting facts or records about your service, products or even brand.
So, don’t miss to play with numbers. Just saying facts in words will not work.
Improve the page loading speed
This point may appear irrelevant to content marketing, but your web page should open faster because people are impatient these days. If your blog post loads faster, your content will create more impact on the audience’s mind as there won’t be any time wastage. Slow speed may affect your ranking. It is a general tendency of the audience that if any page doesn’t show up in 15 seconds, they tend to leave the page.
A lengthy piece of content.
This may amaze you, but Google is going to love in-depth or detailed content. You can freely write 2000-4000 words in a single piece of blog.
It is because in-depth content tends to provide every single detail about the topic. So, if a person is interested in one topic, he/she may don’t need to hop on different blogs or pages to know the complete details of the same. So, next time when you are writing a blog, keep it long and detailed. If the blog is about any product, cover every single aspect about it and make your blog one-stop destination.
Aim to become an expert/ authorized in your field.
It is a general tendency of human beings to trust experts more than the associates. Blame the level of knowledge experts have within themselves that attracts an audience and allow them to trust them more than anyone else.
So, become an expert about the topic you are about to write. Read as much as you can and research properly about it. Once you are done with this, start writing with respect to your target audience.
You are an expert in content marketing that does not mean that you have more experience in the industry or you have conducted workshops on it, but it means that you are quite knowledgeable about that the topic you are writing about.
Think about featured snippets and format your content properly
A snippet plays a crucial role in the featured listing at the peak position of the search results. The algorithm figures behind Google can easily make out that the blog has many important pieces of data or information that the user is interested in. Therefore, you get relevant and accurate information in the search engine result. So, keep featured snippets in mind and then format your content perfectly so that they can be viewed right at the top.
Indulge yourself in some original and deep research
Feel free to dig inside the topic you are about to write. Gather some relevant data and use them to strengthen your capability. Original research is very important for every business and it can be done by carrying out some sort of polls, surveys, etc.
Include the data gathered through original research activities in your content and they will create a great impact on your target audience.
Well, I hope you now know many things about SEO content creation. Throughout this piece of blog, we tried to incorporate all those factors that have helped many reputed businesses in getting greater ROI through the best SEO content. Try these tips for the best result!